Sell It Summit

Sell It Summit

Sell It (B2B) is a summit for business owners who want to sell their offers more confidently and consistently, without relying on one rigid launch model or high-pressure tactics.

The event focuses on a range of selling approaches, including different styles of launches, content that leads to sales, audience nurturing, and clear positioning and messaging. We’re looking for practical, experience-led presentations that help people understand how to sell in ways that feel aligned, sustainable, and effective for their business.

We’re looking for speakers who can share actionable insights around:

  • Launch styles & selling approaches
  • Messaging & positioning 
  • Content that leads to sales
  • Audience nurturing & trust-building
  • Selling mindset & confidence
  • Behind-the-scenes insights 

Key dates

Application deadline: March 10
Result of application notification: March 14th
Successful speakers information due: March 21st
Presentations due: April 3rd
Summit live dates: April 17th - 21st
Promotion begins: April 9th

Summit Format

This will be a 100% online and pre-recorded event
Presentations can be with or without slides (although audiences typically prefer when slides are used) or a combination of both
Presentations will be available for 24 hours (with lifetime access given as part of the All Access Pass paid upgrade option) Presentations should be around 20 minutes in length
It is expected that there will be between 30 - 35 speakers

Promo Requirements

1 solo email to your list
1 additional mention of the summit in email (a P.S. / blurb / round up mention counts) 
1 Social mention
Although additional promotion is highly encouraged!

Apply Now

Click here to apply

If you are not ready to apply yet, would you like a reminder?

You will receive emails reminding you about this summit and other events I have open for application, you won't be added to my main email list.

Some of the benefits of participating in this event

  • List growth opportunities (alongside your presentation you will be able to share a lead magnet and up to 3 additional links, for example to your website and socials) 
  • The opportunity to earn commission through affiliate sales (you will earn 40% from any sales through your affiliate link or 50% if you contribute to the All Access Pass) 
  • You can include a product in the summit swag bag which is given away to all attendees and is a great opportunity for list growth but also order bump and tripwire sales 
  • Networking opportunities with other speakers 
  • Showcase your expertise and reach a wider audience

Suggested topics

  • Alternative launch styles beyond the “big live launch”
  • Low-pressure or flexible launch models 
  •  Selling offers without burning out   
  • What to consider when choosing a launch style that fits your business   
  • Clarifying your offer so people get it quickly 
  • Positioning an offer so it stands out in a crowded space 
  • Messaging shifts that improve conversions   
  • Communicating value without over-explaining or overselling 
  • Creating content that supports selling (not just visibility) 
  • Moving from content to conversions   
  • Selling through email, social content, or mixed channels 
  • Content mistakes that block sales 
  • Nurturing an audience so selling feels natural 
  • Warming up an audience before you sell 
  • Building trust and connection over time 
  • Selling to a small or quiet audience 
  • Becoming more confident in selling your offers 
  • Letting go of discomfort around promoting yourself   
  • Reframing selling as service   
  • Staying consistent with selling without feeling pushy 
  • What’s worked (and not worked) when selling your offers 
  •  Lessons learned from different selling experiments   
  • Tweaks that improved sales without changing the offer  
  • Selling mistakes and what they taught you 

What’s in it for you?

Lots of exposure and the opportunity to grow your audience.

  • Alongside your presentation you will be able to share a lead magnet, plus links to your website and up to 2 socials 
  •  You will have the opportunity to contribute to the paid tier with a product or course and grow your list through this  
  • There will also be the opportunity to contribute an offer to the swag bag which will go out to all attendees

Affiliate Sales

  • You will have the opportunity to earn 50%+ in affiliate sales from each upgraded pass you sell through your affiliate link 
  •  If you want to remain as an affiliate for my other offers you will have a 60 day cooie so anyone you refer to the summit who goes on to purchase one of my other offers will also earn you an affiliate sale 

Your host - Cat Griffin

Hi there!  

I’m so thrilled that you’re interested in speaking atthis event

 A little about me: I’ve hosted over 20 summits (and more than 30 bundles), so I know what it takes to put together an event that not only attracts the right audience but also helps speakers shine.    

My goal with this summit is to create an easy, supportive experience for you as a speaker, whether this be your first time speaking or 100th!  

If this is your first time speaking at a summit—don’t worry. You’ll be supported every step of the way. I’ll provide everything you need to make your participation smooth and stress-free, and if you ever have questions, I’m just a message away.      

As a speaker, you’ll also gain visibility in front of a highly engaged audience, grow your email list with new subscribers who are excited about your work, and position yourself as a go-to expert in your field. Plus, you’ll be joining a collaborative community of fellow entrepreneurs who love to support and lift each other up.

Don't just take my word for it though!

Here are what some of my previous contributors have said

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